This campaign is about sharing the road and driving with care. Attitudes towards bikers are normally negative and met with distaste. Frequently I hear stories of cars disrespecting bikers by honking at them, driving up very closely behind them, and cutting them off. These are dangerous actions that could be harming someone's daughter, mother, favorite athlete, priest, or friend. This campaign helps re-shape the attitude towards bikers to be more empathetic and cautious while driving near a biker on the road.
Photo: Bus Shelter Care
Photo by: Bike PGH!
