Relational Advertisement

This advertisement is for values.com and is trying to give hope to people who are in need of hope. By visiting values.com you'll be able to read, inspire, teach, or be a good sport. It's playing to your emotions, because who doesn't love a good story about a 70 year old learning how to read? It gives the rest of us hope in our lives to do things that we feel like we may never do. This man's dream was to read, and at age 70 he did it. 

Photo: Literacy

Photo by: Values.com

Testifying Advertisement

Kim Kardashian who obviously has a lot of sex appeal and a great body has been the spokesperson for Sketchers' Shape-Ups for a few years now. Sketchers obviously didn't get Kim Kardashian to be the spokes person because they are trying to target men, they did it because they know women want men to think they are sexy and fit. Basically the ad wants you to think that if you wear Sketchers' Shape-Ups you will automatically be granted a killer body and you won't have to do any other exercise. 

Photo: Sketchers' Shape-Ups

Photo By: www.shefinds.com

Comparative Advertisement

This ad clearly shows favoritism over Pepsi over Coke. Even though we can't see a logo that says Coca-Cola, it is clear what it is because of the color and design on the can. The two straws are both trying to get into the can so someone can drink from it. The straw going into the Coca-Cola can is obviously distressed and is trying to hold itself off of the can. This ad is saying not even a plastic inanimate object wants to have Coke, so why would a you (a sensible human with tastebuds and a heartbeat). 

Photo: Pepsi Ads 4

Photo by: http://komalbokadia.blogspot.com/2012/05/creative-advertising-part-1.html

Instrumental Advertisement

This advertisement shows how realistic this Panasonic 3-D TV actually is. It's so realistic and the 3-D is so good that the dinosaur from the program the subject was watching walked right out of her TV and into her house. it proves that while the dinosaur isn't actually in the room, this TV has the ability to make it appear just like he is. 

Photo: Dino Baja

Photo By: adsoftheworld.com

Appropriation

Photo: Technicolor Kiss

Photo by: Willow Lange

Changing a Behavior

This ad helps put an image to a dried up earth and helps you understand that by wasting water, drying up earth is where we will be headed. It is a powerful ad because it uses bold words to emphasize the fact that earth could one day have NO more water. Then it tells you how you can help (by conserving it). And it tells you what will happen if you do save water (you'll save earth and you'll save lives). 

Photo: Poster 2

Photo by: http://sudhirjaggidesigner.blogspot.com

Shaping an Attitude

This campaign is about sharing the road and driving with care. Attitudes towards bikers are normally negative and met with distaste. Frequently I hear stories of cars disrespecting bikers by honking at them, driving up very closely behind them, and cutting them off. These are dangerous actions that could be harming someone's daughter, mother, favorite athlete, priest, or friend. This campaign helps re-shape the attitude towards bikers to be more empathetic and cautious while driving near a biker on the road.

Photo: Bus Shelter Care

Photo by: Bike PGH!

Transferring Knowledge

This add helps transfer knowledge of the taboos that exist in our society today. Frequently on social media websites I see links being shared with the masses about cute animals nuzzling or holding hands. Rarely, or at the very least, much less frequently do I see stories of older couples that have stayed in love for 50, even 30+ years. Old age is a taboo and society does not want to hear about your grandma and her lost love. Or about ailments they may have in their lives. This generations like stories that make them happy and stories that did hit hard at home.

Photo: Whales in Love

Photo by: http://www.diakonie.cz/en/campaigns/social-campaign-open-to-seniors/

SCRAPBOOK TWO