Monday, December 1, 2014

Political Issue Collage

(Click to enlarge)
Women are still paid less than men. A recent census shows women getting paid 91 cents to the men's dollar. This is better than the previous 77 cents, but still unequal. Women frequently speak out against this unequal pay, and are unheard and ignored. While men sit by, doing the same amount of work and get rewarded with more pay. Money is powerful, and in an already powerful men's world, it is important to win the small battles, even if it is for 9 cents. 

Monday, November 17, 2014

Relational Advertisement

This advertisement is for values.com and is trying to give hope to people who are in need of hope. By visiting values.com you'll be able to read, inspire, teach, or be a good sport. It's playing to your emotions, because who doesn't love a good story about a 70 year old learning how to read? It gives the rest of us hope in our lives to do things that we feel like we may never do. This man's dream was to read, and at age 70 he did it. 
Photo: Literacy
Photo by: Values.com

Testifying Advertisement

Kim Kardashian who obviously has a lot of sex appeal and a great body has been the spokesperson for Sketchers' Shape-Ups for a few years now. Sketchers obviously didn't get Kim Kardashian to be the spokes person because they are trying to target men, they did it because they know women want men to think they are sexy and fit. Basically the ad wants you to think that if you wear Sketchers' Shape-Ups you will automatically be granted a killer body and you won't have to do any other exercise. 
Photo: Sketchers' Shape-Ups
Photo By: www.shefinds.com

Comparative Advertisement

This ad clearly shows favoritism over Pepsi over Coke. Even though we can't see a logo that says Coca-Cola, it is clear what it is because of the color and design on the can. The two straws are both trying to get into the can so someone can drink from it. The straw going into the Coca-Cola can is obviously distressed and is trying to hold itself off of the can. This ad is saying not even a plastic inanimate object wants to have Coke, so why would a you (a sensible human with tastebuds and a heartbeat). 
Photo: Pepsi Ads 4
Photo by: http://komalbokadia.blogspot.com/2012/05/creative-advertising-part-1.html

Instrumental Advertisement

This advertisement shows how realistic this Panasonic 3-D TV actually is. It's so realistic and the 3-D is so good that the dinosaur from the program the subject was watching walked right out of her TV and into her house. it proves that while the dinosaur isn't actually in the room, this TV has the ability to make it appear just like he is. 

Photo: Dino Baja
Photo By: adsoftheworld.com

Appropriation


Photo: Technicolor Kiss
Photo by: Willow Lange

Thursday, November 13, 2014

Changing a Behavior

This ad helps put an image to a dried up earth and helps you understand that by wasting water, drying up earth is where we will be headed. It is a powerful ad because it uses bold words to emphasize the fact that earth could one day have NO more water. Then it tells you how you can help (by conserving it). And it tells you what will happen if you do save water (you'll save earth and you'll save lives). 

Photo: Poster 2
Photo by: http://sudhirjaggidesigner.blogspot.com

Shaping an Attitude

This campaign is about sharing the road and driving with care. Attitudes towards bikers are normally negative and met with distaste. Frequently I hear stories of cars disrespecting bikers by honking at them, driving up very closely behind them, and cutting them off. These are dangerous actions that could be harming someone's daughter, mother, favorite athlete, priest, or friend. This campaign helps re-shape the attitude towards bikers to be more empathetic and cautious while driving near a biker on the road.

Photo: Bus Shelter Care
Photo by: Bike PGH!

Transferring Knowledge

This add helps transfer knowledge of the taboos that exist in our society today. Frequently on social media websites I see links being shared with the masses about cute animals nuzzling or holding hands. Rarely, or at the very least, much less frequently do I see stories of older couples that have stayed in love for 50, even 30+ years. Old age is a taboo and society does not want to hear about your grandma and her lost love. Or about ailments they may have in their lives. This generations like stories that make them happy and stories that did hit hard at home.

Photo: Whales in Love
Photo by: http://www.diakonie.cz/en/campaigns/social-campaign-open-to-seniors/

SCRAPBOOK TWO


Monday, October 6, 2014

Ineffective Visual/Verbal Integration

The bottom of this ad says" Without recycling garbage remains garbage" the next two lines say "Tetra Pak package is 100% recyclable and is used for producing paper. Separate your waste for further recycling." This ad is confusing and makes it seem like if you don't recycle you'll be wiping your bum with garbage. The message is unclear, because you don't recycle toilet paper, and if anything the explanation makes me want to buy their product less, Tetra Pak is a food packaging processing plant, so they make the packaging for food, which only adds to the confusing nature of the ad. 
Photo: Toilet Paper Garbage
Photo By: http://daily-motivation-now.blogspot.fi/2012/08/once-she-stopped-rushing.html
This image uses poor visual/verbal integration because I'm not totally sure which company it is advertising for. Is this an ad for Apple, selling Big Macs the burgers from McDonalds? Is it Apple advertising they have a new Mac computer that is a newer, bigger product? Or is it McDonalds trying to be clever/funny by using a play on words for us to associate Big Macs with Apple computers? Either way, I don't know what this ad is even trying to tell me, so it is ineffective in its unclarity.
Photo: Big Mac
Photo By: http://echtlustig.com/kategorie/werbung/6

This is an ad for Bose Noise Reduction Headphones. It has poor visual/verbal communication because you really aren't clear on what is happening. Was this man run over by the plane because he didn't hear it coming? Because that makes me really not want these headphones if they put me in danger. Is the plane angry at this man for using noise canceling headphones that work so well to drown out the sound of an airplane? The main thing I am confused about is why he is being run over by the plane. Either this ad needs more verbal communication, or it needs a different visual that better depicts what they are trying to sell. Because right now, all I know is that if I wear these headphones, I am at risk for getting hit by an airplane.
Photo: Be Careful
Photo By: http://thingsthatmakemegooooo.blogspot.com/2010/04/i-love-good-ads.html

Effective Visual Verbal Integration

These hands are painted to look like a bacteria. The ad is about washing your hands to eliminate bacteria, which is clever because if this person washes their hands the paint will come off, thus getting rid of the bacteria. This is effective because there is a clear message. You can draw many parallels between what the image is telling you and what the words are saying to you. 
Photo: "Good Ads 17"
Photo By: http://defenmedia.com/2011/09/more-good-print-ads/

This ad has two parts, the first part with the apple making it look like an Apple products says "One dies, million cry" and the next part with the continent of Africa says "Millions die, no one cries." The ad is not to attack Apple products, it is to raise awareness on issues happening around the world that no one pays attention to because they are absorbed in their phones, computers, tablets, etc. The message is clear and concise, you understand what they are talking about, and it gets to the point simply and effectively.
Photo: "Outdoor Advertising 4"
Photo By: http://www.advertisments.us/best-outdoor-advertisments-around-the-world/

This is an ad for parenting which says that losing patience means a lot more than just that. You could injure your child and thus lose your child due to abuse. The image shows that the child is fragile, that is why he is visibly broken, and he is crying, which shows that he is hurt and upset by you losing your patience. This ad is effective, it shows how much impact it could have if you lose patience in a destructive way even once. And the text, while simple portrays a bigger message and helps being the ad together so you can tell what it means.
Photo: "Good Parent"
Photo By: http://www.happy-pixels.com/wp-content/uploads/2011/05/good-parent-01.jpg

Monday, September 29, 2014

Unity

Unity. This page from The Lorax by Dr. Seuss shows unity because of all of the truffula trees. Although the background includes different images, the groups of truffula trees unify the page as a whole. Together it creates a sense of "wholeness" and you can see all of the different trees working together to create unity.

Photo: Truffula Trees from a page in The Lorax
By: Theodor Geisel

Rhythm


Rhythm. The rhythm is displayed in this photo is displayed by the repetition of similar textured and shaped rocks, as well as the the different lines of the water moving around them. You can really see the movement of the water and how it moves around the rocks to create edys (spiraling still water) and rapids (more intense rough water). The contrast of the rock's texture to the smooth movement of the water helps establish the rhythm of the river as well.

Photo: Savegre River Rocks
Photo By: Willow Lange

Emphasis

Emphasis. The only different color in the picture is the iris of the eye which makes it becomes the focal point. The dark makeup around it draws you in and the contrast of the white and the colors around and inside of it bring the eye into the main focus. 

Photo: Green Eye
Photo By: Willow Lange

Contrast

Contrast. This image shows contrast through white and black colors. The white focal point contrasts the black colors surrounding it. However, there is black within the white space and there is white within the black space. The white manmade building is also directly contrasting to the nature surrounding it.

Photo: Farm House
Photo By: Willow Lange

Balance

Balance. This image is balanced because there is equal weight distributed on both sides of the image. The pile of stones on the left is in the foreground and has the most weight as a single focal point, however, the two stacks of stones on the right counter the one on the left. Though they have a smaller visual weight, together they create balance in the image by equalling the visual weight of the stones on the left.

Photo: Balanced Life
Photo By: http://advancedlifeskills.com/blog/seeking-balance-in-an-unbalanced-world/

Monday, September 22, 2014

Cultural Colors

Cultural Colors. The rainbow has been connected to LGBT pride and rights all around the world for years now. It has very significant value to supporters and anyone who sees it. For Pride Week in Canada they produced this flag to symbolize Canada as a whole being supportive. These colors carry significant cultural meaning all around the world.

Photo: "Gay Flag Canada"
Photo By: http://www.back2stonewall.com/2012/12/gaycanadianameric.html

Warm/Cold Contrast

Warm/Cold Contrast. This image taken of a Florida Keys' sunset demonstrates a contrast between warm and cool colors. The warm colors are closest to the sun and horizon, which have also affected the clouds above. The cooler contrast is the blue sky and the greenish blue ocean water. 

Photo: Florida Keys Sunset
Photo By: Willow Lange

Monochromatic

Monochromatic. This kitty displays different values and shades of blue in order to show texture and depth. The different values emphasize foreground/background and texture gradient. Where the cat is not as lit up there are closer to white, and the closer areas to the light are more white. 

Photo: Monochromatic Blue Kitty
Photo By:  http://api.ning.com/files/LoK3NXOIwpEzBdzt5f2Lq1ODYY5Qf4IvuL*0vtckWVvJphFpyoMCUFsVBGQxIyywQK285F2DZvd1ovJpMqs9xJL06Rot6w9o/monochromatic_blue_kitty_by_ash_335d5hjul1.png

Friday, September 12, 2014

Closure

All of these creatures fit together nicely. Amongst the elephants, butterflies, dogs, and cranes is a cat that is made from the negative space. The creatures around the cat are all grouped together and contain another form within them.

Photo: Cat Closure
Photo By: artnectar.com

Similarity

These statues all lined up next to each other at this temple in Egypt are grouped together because they are all so similar. Their shapes make it easy to find them similar, however, if they were scattered around the temple they would not be grouped together.

Photo: Divine Statues, Egypt
Taken by Willow Lange

Proximity

Not only do the colors help create a look that makes these look similar (similarity principle), but because they are all next to each other with similar patterns, visual aesthetics, and colors they can be grouped together. This can also be the similarity principle because they are all just similar enough in color and pattern to be considered one group.

Photo: Close Proximity
Photo by: http://kcb2007.blogspot.com/2012_04_01_archive.html

Figure Ground

The bubbles form the foreground with their shape and different color. You can differentiate the bubbles from the rest of the water because of the focus, and their different disruptive form within the water.

Photo: Scuba Diving, Solarte, Panama
Taken by Willow Lange

Continuity


Your eyes follow the green lines up where you are met by the burst of purple. The bursts from the purple allow your eye to then follow it back down to the green where it starts again. It can also be Figure Ground, the surrounding area behind the photo is the background allowing for the colors and form of the firework to truly be seen as it is supposed to look.

Photo: 4th of July in Park City, Utah
Taken by Willow Lange