Ineffective Visual/Verbal Integration

The bottom of this ad says" Without recycling garbage remains garbage" the next two lines say "Tetra Pak package is 100% recyclable and is used for producing paper. Separate your waste for further recycling." This ad is confusing and makes it seem like if you don't recycle you'll be wiping your bum with garbage. The message is unclear, because you don't recycle toilet paper, and if anything the explanation makes me want to buy their product less, Tetra Pak is a food packaging processing plant, so they make the packaging for food, which only adds to the confusing nature of the ad. 

Photo: Toilet Paper Garbage
Photo By: http://daily-motivation-now.blogspot.fi/2012/08/once-she-stopped-rushing.html

This image uses poor visual/verbal integration because I'm not totally sure which company it is advertising for. Is this an ad for Apple, selling Big Macs the burgers from McDonalds? Is it Apple advertising they have a new Mac computer that is a newer, bigger product? Or is it McDonalds trying to be clever/funny by using a play on words for us to associate Big Macs with Apple computers? Either way, I don't know what this ad is even trying to tell me, so it is ineffective in its unclarity.

Photo: Big Mac

Photo By: http://echtlustig.com/kategorie/werbung/6

This is an ad for Bose Noise Reduction Headphones. It has poor visual/verbal communication because you really aren't clear on what is happening. Was this man run over by the plane because he didn't hear it coming? Because that makes me really not want these headphones if they put me in danger. Is the plane angry at this man for using noise canceling headphones that work so well to drown out the sound of an airplane? The main thing I am confused about is why he is being run over by the plane. Either this ad needs more verbal communication, or it needs a different visual that better depicts what they are trying to sell. Because right now, all I know is that if I wear these headphones, I am at risk for getting hit by an airplane.

Photo: Be Careful

Photo By: http://thingsthatmakemegooooo.blogspot.com/2010/04/i-love-good-ads.html

Effective Visual Verbal Integration

These hands are painted to look like a bacteria. The ad is about washing your hands to eliminate bacteria, which is clever because if this person washes their hands the paint will come off, thus getting rid of the bacteria. This is effective because there is a clear message. You can draw many parallels between what the image is telling you and what the words are saying to you. 

Photo: "Good Ads 17"

Photo By: http://defenmedia.com/2011/09/more-good-print-ads/

This ad has two parts, the first part with the apple making it look like an Apple products says "One dies, million cry" and the next part with the continent of Africa says "Millions die, no one cries." The ad is not to attack Apple products, it is to raise awareness on issues happening around the world that no one pays attention to because they are absorbed in their phones, computers, tablets, etc. The message is clear and concise, you understand what they are talking about, and it gets to the point simply and effectively.

Photo: "Outdoor Advertising 4"

Photo By: http://www.advertisments.us/best-outdoor-advertisments-around-the-world/

This is an ad for parenting which says that losing patience means a lot more than just that. You could injure your child and thus lose your child due to abuse. The image shows that the child is fragile, that is why he is visibly broken, and he is crying, which shows that he is hurt and upset by you losing your patience. This ad is effective, it shows how much impact it could have if you lose patience in a destructive way even once. And the text, while simple portrays a bigger message and helps being the ad together so you can tell what it means.

Photo: "Good Parent"

Photo By: http://www.happy-pixels.com/wp-content/uploads/2011/05/good-parent-01.jpg

Unity

Unity. This page from The Lorax by Dr. Seuss shows unity because of all of the truffula trees. Although the background includes different images, the groups of truffula trees unify the page as a whole. Together it creates a sense of "wholeness" and you can see all of the different trees working together to create unity.

Photo: Truffula Trees from a page in The Lorax

By: Theodor Geisel

Rhythm

Rhythm. The rhythm is displayed in this photo is displayed by the repetition of similar textured and shaped rocks, as well as the the different lines of the water moving around them. You can really see the movement of the water and how it moves around the rocks to create edys (spiraling still water) and rapids (more intense rough water). The contrast of the rock's texture to the smooth movement of the water helps establish the rhythm of the river as well.

Photo: Savegre River Rocks

Photo By: Willow Lange

Emphasis

Emphasis. The only different color in the picture is the iris of the eye which makes it becomes the focal point. The dark makeup around it draws you in and the contrast of the white and the colors around and inside of it bring the eye into the main focus. 

Photo: Green Eye

Photo By: Willow Lange

Contrast

Contrast. This image shows contrast through white and black colors. The white focal point contrasts the black colors surrounding it. However, there is black within the white space and there is white within the black space. The white manmade building is also directly contrasting to the nature surrounding it.

Photo: Farm House

Photo By: Willow Lange

Balance

Balance. This image is balanced because there is equal weight distributed on both sides of the image. The pile of stones on the left is in the foreground and has the most weight as a single focal point, however, the two stacks of stones on the right counter the one on the left. Though they have a smaller visual weight, together they create balance in the image by equalling the visual weight of the stones on the left.

Photo: Balanced Life

Photo By: http://advancedlifeskills.com/blog/seeking-balance-in-an-unbalanced-world/

Cultural Colors

Cultural Colors. The rainbow has been connected to LGBT pride and rights all around the world for years now. It has very significant value to supporters and anyone who sees it. For Pride Week in Canada they produced this flag to symbolize Canada as a whole being supportive. These colors carry significant cultural meaning all around the world.

Photo: "Gay Flag Canada"

Photo By: http://www.back2stonewall.com/2012/12/gaycanadianameric.html

Warm/Cold Contrast

Warm/Cold Contrast. This image taken of a Florida Keys' sunset demonstrates a contrast between warm and cool colors. The warm colors are closest to the sun and horizon, which have also affected the clouds above. The cooler contrast is the blue sky and the greenish blue ocean water. 

Photo: Florida Keys Sunset

Photo By: Willow Lange

Monochromatic

Monochromatic. This kitty displays different values and shades of blue in order to show texture and depth. The different values emphasize foreground/background and texture gradient. Where the cat is not as lit up there are closer to white, and the closer areas to the light are more white. 

Photo: Monochromatic Blue Kitty

Photo By:  http://api.ning.com/files/LoK3NXOIwpEzBdzt5f2Lq1ODYY5Qf4IvuL*0vtckWVvJphFpyoMCUFsVBGQxIyywQK285F2DZvd1ovJpMqs9xJL06Rot6w9o/monochromatic_blue_kitty_by_ash_335d5hjul1.png

Closure

All of these creatures fit together nicely. Amongst the elephants, butterflies, dogs, and cranes is a cat that is made from the negative space. The creatures around the cat are all grouped together and contain another form within them.

Photo: Cat Closure

Photo By: artnectar.com

Similarity

These statues all lined up next to each other at this temple in Egypt are grouped together because they are all so similar. Their shapes make it easy to find them similar, however, if they were scattered around the temple they would not be grouped together.

Photo: Divine Statues, Egypt

Taken by Willow Lange

Proximity

Not only do the colors help create a look that makes these look similar (similarity principle), but because they are all next to each other with similar patterns, visual aesthetics, and colors they can be grouped together. This can also be the similarity principle because they are all just similar enough in color and pattern to be considered one group.

Photo: Close Proximity

Photo by: http://kcb2007.blogspot.com/2012_04_01_archive.html

Figure Ground

The bubbles form the foreground with their shape and different color. You can differentiate the bubbles from the rest of the water because of the focus, and their different disruptive form within the water.

Photo: Scuba Diving, Solarte, Panama

Taken by Willow Lange

Continuity

Your eyes follow the green lines up where you are met by the burst of purple. The bursts from the purple allow your eye to then follow it back down to the green where it starts again. It can also be Figure Ground, the surrounding area behind the photo is the background allowing for the colors and form of the firework to truly be seen as it is supposed to look.

Photo: 4th of July in Park City, Utah
Taken by Willow Lange