Ineffective Visual/Verbal Integration

The bottom of this ad says" Without recycling garbage remains garbage" the next two lines say "Tetra Pak package is 100% recyclable and is used for producing paper. Separate your waste for further recycling." This ad is confusing and makes it seem like if you don't recycle you'll be wiping your bum with garbage. The message is unclear, because you don't recycle toilet paper, and if anything the explanation makes me want to buy their product less, Tetra Pak is a food packaging processing plant, so they make the packaging for food, which only adds to the confusing nature of the ad. 

Photo: Toilet Paper Garbage
Photo By: http://daily-motivation-now.blogspot.fi/2012/08/once-she-stopped-rushing.html

This image uses poor visual/verbal integration because I'm not totally sure which company it is advertising for. Is this an ad for Apple, selling Big Macs the burgers from McDonalds? Is it Apple advertising they have a new Mac computer that is a newer, bigger product? Or is it McDonalds trying to be clever/funny by using a play on words for us to associate Big Macs with Apple computers? Either way, I don't know what this ad is even trying to tell me, so it is ineffective in its unclarity.

Photo: Big Mac

Photo By: http://echtlustig.com/kategorie/werbung/6

This is an ad for Bose Noise Reduction Headphones. It has poor visual/verbal communication because you really aren't clear on what is happening. Was this man run over by the plane because he didn't hear it coming? Because that makes me really not want these headphones if they put me in danger. Is the plane angry at this man for using noise canceling headphones that work so well to drown out the sound of an airplane? The main thing I am confused about is why he is being run over by the plane. Either this ad needs more verbal communication, or it needs a different visual that better depicts what they are trying to sell. Because right now, all I know is that if I wear these headphones, I am at risk for getting hit by an airplane.

Photo: Be Careful

Photo By: http://thingsthatmakemegooooo.blogspot.com/2010/04/i-love-good-ads.html

Effective Visual Verbal Integration

These hands are painted to look like a bacteria. The ad is about washing your hands to eliminate bacteria, which is clever because if this person washes their hands the paint will come off, thus getting rid of the bacteria. This is effective because there is a clear message. You can draw many parallels between what the image is telling you and what the words are saying to you. 

Photo: "Good Ads 17"

Photo By: http://defenmedia.com/2011/09/more-good-print-ads/

This ad has two parts, the first part with the apple making it look like an Apple products says "One dies, million cry" and the next part with the continent of Africa says "Millions die, no one cries." The ad is not to attack Apple products, it is to raise awareness on issues happening around the world that no one pays attention to because they are absorbed in their phones, computers, tablets, etc. The message is clear and concise, you understand what they are talking about, and it gets to the point simply and effectively.

Photo: "Outdoor Advertising 4"

Photo By: http://www.advertisments.us/best-outdoor-advertisments-around-the-world/

This is an ad for parenting which says that losing patience means a lot more than just that. You could injure your child and thus lose your child due to abuse. The image shows that the child is fragile, that is why he is visibly broken, and he is crying, which shows that he is hurt and upset by you losing your patience. This ad is effective, it shows how much impact it could have if you lose patience in a destructive way even once. And the text, while simple portrays a bigger message and helps being the ad together so you can tell what it means.

Photo: "Good Parent"

Photo By: http://www.happy-pixels.com/wp-content/uploads/2011/05/good-parent-01.jpg